Konversioonireale

Konversioonireale, often translated as conversion rate, is a key performance indicator in digital marketing and e-commerce. It represents the percentage of visitors to a website or users of an application who complete a desired action, known as a conversion. This action can vary widely depending on the business goals, but common examples include making a purchase, filling out a contact form, signing up for a newsletter, downloading an app, or even watching a video to completion.

The calculation of conversion rate is straightforward. It is determined by dividing the number of conversions by the total number of visitors or sessions, and then multiplying the result by 100 to express it as a percentage. For instance, if a website has 10,000 visitors in a month and 200 of them make a purchase, the conversion rate for purchases would be (200 / 10,000) * 100 = 2%.

A high conversion rate generally indicates that a website or marketing campaign is effectively engaging its audience and persuading them to take the desired action. Conversely, a low conversion rate might suggest issues with website design, user experience, product offering, pricing, or the effectiveness of marketing messages. Optimizing conversion rates, a process known as conversion rate optimization (CRO), is a continuous effort for many businesses aiming to maximize their return on investment from online activities. This often involves A/B testing different elements of a webpage, analyzing user behavior, and refining the overall customer journey.