Konsumentegenskaper
Konsumentegenskaper refers to the characteristics and attributes that consumers consider when making purchasing decisions. These properties can be objective, such as the physical attributes of a product like its size, color, or material, or subjective, relating to brand perception, emotional appeal, or perceived value. Understanding these properties is crucial for businesses to effectively market and position their products.
Factors influencing consumer perception of these properties include cultural background, social influences, personal needs and preferences,
Marketers and product developers analyze konsumentegenskaper to tailor their offerings and communication strategies. This involves market