konsumentegenskap
Konsumentegenskap refers to the characteristics and behaviors of consumers that influence their purchasing decisions. This concept is central to marketing and consumer psychology, helping businesses understand why and how people buy products and services.
Key aspects of konsumentegenskap include demographics, psychographics, and behavioral patterns. Demographics cover observable traits such as
Behavioral patterns focus on how consumers interact with brands and products. This includes their purchasing habits,
Businesses use the study of konsumentegenskap to develop effective marketing strategies, design products that meet consumer