Kohdekäyttäjäryhmä
Kohdekäyttäjäryhmä refers to a specific group of individuals for whom a product, service, or system is designed and intended. This group is defined by a shared set of characteristics, needs, behaviors, or demographics that are relevant to the offering. Identifying a clear target user group is a fundamental step in product development, marketing, and user experience design, as it allows for tailored solutions that effectively meet the intended audience's requirements.
The process of defining a kohdekäyttäjäryhmä often involves market research, user interviews, and data analysis. Key
Understanding the kohdekäyttäjäryhmä enables organizations to make informed decisions throughout the entire lifecycle of a product