Kohdekäyttäjäanalyysi
Kohdekäyttäjäanalyysi, or target user analysis, is a crucial step in the design and development process for products, services, and marketing campaigns. It involves a systematic examination of the intended audience to understand their needs, behaviors, motivations, and preferences. This analysis aims to create a clear profile of the typical user, often referred to as a persona.
The process typically begins with research, which can include surveys, interviews, focus groups, and observation. Data
The insights gained from kohdekäyttäjäanalyysi inform various aspects of development. For example, it helps in defining