Klientoj

Klientoj are individuals or organizations that purchase goods or services from a business or professional. The term is the Esperanto plural of kliento and denotes anyone who participates in a commercial exchange as a buyer, patron, or service recipient. The category includes retail customers, corporate buyers, and end users, depending on context. In some cases a kliento is also described as a konsumanto (consumer), though while konsumanto emphasizes use, kliento highlights the purchasing relationship.

Rights and obligations: Klientoj expect accurate product information, transparent pricing, and safe, lawful service. They should provide truthful information, comply with terms, and pay for goods or services received. In digital interactions, they have privacy rights and control over personal data, with remedies available through warranties, refunds, or complaints.

Business practice: Organisations manage klientoj through marketing, sales, customer service, and relationship management. A positive klientoj experience supports loyalty, repeat business, and referrals. Feedback from klientoj helps improve products and processes, and is often measured with satisfaction scores, loyalty indicators, and customer lifetime value.

Context and terminology: In Esperanto commerce, klientoj are central to discussions of market relations, consumer protection, and service design. The term appears with vendantoj (sellers) and provizantoj (suppliers) to describe the full exchange cycle.