Kiloista

Kiloista refers to a term often used in social media and media outlets to describe individuals who gain a significant amount of weight over a short period of time, typically after following a specific diet or regaining weight after a period of dieting or weight loss. The term is often used to sensationalize weight gain and to critique dieting or the act of focusing on weight loss.

Kiloista-dieting trends typically involve individuals rapidly gaining weight, often in a short amount of time, to adhere to set goals or as part of a social experiment or commercial endeavour where these results are then promoted or shared online. These individuals may starve themselves initially and then binge eat or overeat when they start their dieting process with severe changes in their eating habits.

The phenomenon has been linked to various factors such as social media obsession, the influence of commercial dieting trends, as well as personal and psychological motivations behind an individual's overall relationship with food, often framing them in confrontational or negatively-criticized narratives in mass media.

Research has also associated weight gain and kiloista with psychological impacts, such as pressure to meet societal expectations and the significance of receiving praise and recognition on social media for sudden weight gain. It is essential to prioritize body positivity, that is, rejecting diets and promoting self-esteem. People should give importance on approaching weight issues responsibly, focusing on long-term health, nutrition, and well-being. A balanced perspective promotes the dignity of self-care, encourages social inclusivity.