Kanibalizációt

Kanibalizációt, which translates to cannibalization in English, is an economic concept referring to the loss of potential sales of an existing product or service due to the introduction of a new product or service from the same company. This phenomenon occurs when a company's new offering directly competes with its existing ones, essentially "eating into" the sales that the older product would have otherwise generated. It's a strategic consideration for businesses when launching new items, as they must weigh the potential for increased overall market share and revenue against the risk of cannibalizing their own established products. The goal is often to innovate and capture new customer segments or re-energize demand, but a poorly executed launch can lead to a net decrease in sales and profits if the new product doesn't sufficiently offset the losses from the old. Companies may try to mitigate cannibalization by targeting different customer demographics with their new products, positioning them as complementary rather than competitive, or by phasing out older products strategically. Understanding and managing kanibalizációt is a key aspect of product lifecycle management and strategic marketing.