Kanalimyynnissä

Kanalimyynnissä refers to the practice of selling chickens, or more broadly poultry, directly to consumers. This can take various forms, including sales at farms, through farmers' markets, or via online platforms. The focus is often on providing fresh, locally sourced, and sometimes free-range or organic chicken products.

This direct-to-consumer model allows producers to build relationships with their customers and receive more of the retail price for their products. Consumers, in turn, benefit from transparency regarding animal welfare, feed, and production methods. It can also offer a wider variety of chicken cuts or breeds than typically found in supermarkets.

The popularity of kanalimyynnissä has grown alongside increased consumer interest in local food systems, sustainable agriculture, and knowing the origin of their food. Small-scale farmers and specialty poultry producers often utilize this sales channel to differentiate themselves and cater to niche markets. Regulations regarding food safety and sales still apply, and vendors typically need to adhere to local and national standards. The term emphasizes the channel of sale rather than a specific product type, though it is intrinsically linked to poultry.