Jälgimispikslid

Jälgimispikslid, also known as tracking pixels or web beacons, are tiny, often invisible image files embedded in web pages or emails. Their primary purpose is to monitor user activity. When a user visits a webpage or opens an email containing a tracking pixel, the pixel communicates with a server, sending information back about the user's interaction. This information can include the IP address, the time of access, the browser type, and whether the user clicked on any links.

These pixels are commonly used by websites and online advertisers for various analytical and marketing purposes. Website owners use them to gather data on visitor behavior, such as which pages are most popular, how long users stay on the site, and their general geographic location. Advertisers employ them to track the effectiveness of their online campaigns. For instance, they can determine if a user who saw an ad later visited the advertiser's website or made a purchase.

In email marketing, tracking pixels can indicate whether an email has been opened and when. This allows senders to gauge engagement and refine their strategies. However, the use of tracking pixels has also raised privacy concerns. Users may not be aware that their online activities are being monitored. Many web browsers and email clients offer settings to block or limit tracking pixels, and privacy-focused tools and extensions are also available to help users manage their online footprint. The debate continues regarding the balance between data collection for personalization and marketing, and the individual's right to privacy.