JobstobeDoneramverk

JobstobeDoneramverk is a conceptual framework used in product development and user research that fuses the Jobs to Be Done (JTBD) methodology with a structured framework approach (ramverk). The term appears in design discourse as a way to organize insights about user goals into actionable design and strategy.

Its central idea is that customers hire products to get a job done, and success depends on delivering outcomes that matter to them across functional, social, and emotional dimensions.

Process: Researchers gather data to uncover jobs, describe them as job statements, map outcomes, and prioritize those with high importance and low satisfaction; teams then generate solution concepts that directly address the outcomes; prototypes are tested in real contexts with iterative learning.

Compared to classic JTBD, JobstobeDoneramverk stresses a formalized road map and cross-functional alignment, with explicit outcome statements and metrics; it often incorporates design-thinking style empathy work and agile iteration.

Applications include product strategy, feature prioritization, service design, and policy design; it is used by startups and mid-sized firms to align product roadmaps with user goals.

Criticisms include potential over-formalization, risk of reducing nuanced user narratives to metrics, and the challenge of translating jobs into tangible features; effectiveness depends on disciplined data collection and team buy-in.