Jeeps

Jeeps is an American automobile brand known for sport utility vehicles and off-road capability. A division of Stellantis, Jeep markets a range of rugged SUVs that emphasize four-wheel drive, high ground clearance, and durable construction. The name has become a general term for versatile utility vehicles in popular culture, though the brand identity remains linked to its off-road heritage.

Origins trace to the World War II era. In 1940–1941 Willys-Overland and Ford built the Willys MB and Ford GP for the U.S. Army; the vehicles earned the nickname Jeep. After the war, the civilian version, the Willys CJ and later the Jeep CJ, helped establish the brand’s mainstream appeal. The name Jeep entered popular culture as the military design influenced civilian models, and the brand expanded into civilian SUVs.

Through the 1950s–1980s Jeep introduced a sequence of models such as the Wagoneer, Cherokee, Grand Cherokee, and Wrangler. In 1987 American Motors Corporation acquired Jeep, and Chrysler later acquired AMC, making Jeep a central brand within Chrysler and its successors. When Fiat Chrysler Automobiles formed in 2014 and later merged into Stellantis, Jeep remained a flagship global SUV brand.

Core models include the Wrangler, the direct civilian descendant of the wartime Jeep, available in two- and four-door configurations; the Grand Cherokee, a mid-size SUV; and the Cherokee, Compass, Renegade, and the Gladiator pickup. Wrangler and other models emphasize off-road capability with 4x4 systems, traction control, and rugged underbody protection.

Global presence: Jeep manufactures and sells vehicles in many markets worldwide, with manufacturing and assembly facilities in North America, Europe, and beyond. The brand’s reputation centers on durability, timeless design, and outdoor-adventure branding.