Isagenix

Isagenix is a privately held American company specializing in the development, manufacturing, and distribution of nutritional supplements, personal care products, and wellness solutions. Founded in 2002 by Dr. David A. Williams, a former NASA scientist, the company is headquartered in San Diego, California. Isagenix operates through a direct-selling model, primarily through independent consultants who promote and sell its products to consumers.

The company’s product line includes a range of nutritional supplements designed to support various aspects of health, such as energy, immunity, digestion, and joint health. Notable offerings include proprietary blends like *Isagenix Core*, a multivitamin formulated to provide essential nutrients, and *Isagenix Cleanse*, a detoxification supplement. Additionally, Isagenix produces skin care products, meal replacement shakes, and other wellness-related items.

Isagenix emphasizes science-backed formulations, often highlighting research and clinical studies to support its products’ efficacy. The company has faced scrutiny in the past, particularly regarding claims made about its supplements, leading to regulatory actions from organizations like the Federal Trade Commission (FTC). These cases have resulted in settlements and corrective measures to ensure compliance with advertising standards.

The business model relies heavily on its network marketing structure, where independent consultants earn commissions through sales and team recruitment. Critics have raised concerns about the ethical practices within the direct-selling industry, including allegations of pyramid schemes, though Isagenix maintains that its operations comply with legal standards.

Isagenix products are available globally, with distribution through its network of consultants and select retail partners. The company continues to expand its product offerings while maintaining a focus on innovation and consumer wellness.