Informatiivne

Informatiivne is an Estonian adjective meaning informativе or relating to information. It describes content that aims to convey facts, data, or explanations in a straightforward and neutral manner. In journalism, education, and public communication, informatiivne sisu seeks to support understanding rather than persuade or entertain through rhetoric alone.

Etymology and usage notes: The word is formed from informatsioon (information) with the suffix -ivne, and is cognate with similar terms in other languages such as the English informative. It commonly appears in phrases like informatiivne artikkel, informatiivne video, or informatiivne brošüür, where the goal is to inform the audience rather than advertise or persuade.

Contexts of use: Informatiivne content is typical in news supplements, encyclopedic or educational materials, scientific summaries, and public service communications. Such content prioritizes verifiable sources, clear presentation, and careful wording to avoid misinterpretation. When multiple viewpoints exist, informatiivne texts strive to present them fairly and indicate uncertainties where applicable.

Relation to other media forms: Informatiivne content is often contrasted with promotional, persuasive, or entertainment-focused material. While all forms of communication may incorporate some degree of interpretation, informatiivne material emphasizes factual accuracy, transparency about sources, and a neutral tone.

See also: informatsioon, informatiivne sisu, meedia haridus.