informativ

Informativ is a German adjective used to describe content that provides information or educates the audience. It signifies that a text, presentation, video, or other material primarily aims to convey factual knowledge, explanations, or data rather than to entertain. In English, the corresponding word is informative.

The term derives from the verb informare through Latin and entered German as informativ. In modern German it is declined like other adjectives: ein informativer Vortrag, eine informative Präsentation, das informative Video; die informativen Inhalte. In predicative use one can say: Die Präsentation war informativ.

Usage and nuance: Informativ is common in journalism, education, and corporate communication to characterize material that is clear, structured, and evidence-based. It is not inherently evaluative of quality beyond its factual content; however, it can be used to contrast with entertaining or sensational content. In marketing, products or websites may be described as informativ to emphasize usefulness and instructional value.

Translations and related terms: In English, informative; synonyms include lehrreich, aufschlussreich, bildend. The term is widely understood in German-speaking regions and appears in media, academia, and everyday language to denote content designed to inform.