Influerats
Influerats is a term used in media discourse to describe networks of online actors that coordinate content across social media platforms to shape public opinion, consumer behavior, or political outcomes. The word blends influencer culture with a Latinate plural form to signal a coordinated, sometimes opaque operation rather than a single individual.
Participants in influerat networks include content creators, marketing agencies, automated accounts, and sometimes political consultants or
Platforms face challenges in identifying and moderating influerats, as distinguishing authentic engagement from coordinated manipulation can
Critics argue that influerats blur the line between marketing and political persuasion, raising concerns about accountability,