crossposted

Crossposting refers to sharing the same content across multiple online venues, such as social media platforms, forums, mailing lists, or blogs. The goal is to reach different audiences by posting the same or closely related material in more than one place, sometimes with minor adaptations to suit each audience.

Crossposting can occur within a single platform, for example by using a built-in crosspost feature to share a post to another subreddit, or it can span different networks, such as publishing a link on Facebook, X, and LinkedIn. The term crossposted content describes items that have been posted to multiple locations; the equivalent term in some contexts is reposting, though reposting often implies duplication after time rather than simultaneous distribution.

Etiquette and policy considerations include checking each venue’s rules, avoiding spam, and providing sufficient context. It is generally advisable to tailor messages to the target audience and to disclose when content is crossposted, especially if original authorship or sources are involved. When crossposting in forums, authors should consider whether the content is relevant to each community and avoid duplicating discussions in ways that degrade quality or violate moderation rules.

Benefits of crossposting include increased visibility, wider reach, and time efficiency. Potential drawbacks include fragmented conversations, duplicate responses across platforms, reduced engagement per venue, and policy or copyright concerns.

Common examples include sharing a press release to multiple outlets, or posting a tutorial link to several relevant subforums with a brief explanation of its relevance to each community.