Individualisiertes

Individualisiertes is a German term used as the past participle and adjective form meaning customized or personalized. It denotes something that has been tailored to the needs, preferences, or characteristics of a particular person or group. The word is formed from the adjective individuell with the verb suffix -isieren, and the attributive form keres the neuter singular variant individualisiertes (for example, ein individualisiertes Produkt).

In usage, individualisiertes appears across fields where tailoring is central. In education, individualisiertes Lernen refers to teaching methods and materials adapted to the pace and goals of individual learners. In medicine, individualisierte or individualisierte Medizin describes therapies designed to fit a patient’s genetic, biological, or phenotypic profile. In marketing and technology, individualisiertes Marketing or individualisierte Angebote denote offerings or recommendations calibrated to an individual user’s data and behavior. The term often overlaps with the broader concept of personalization (Personalisierung) and is related to but distinct from the sociological process of individualisierung.

Grammar and nuance: individualisiertes is the neuter singular attributive form (e.g., ein individualisiertes Produkt) and appears alongside other inflected forms depending on gender, number, and case. The expression is common in contemporary German and appears in both academic and industry discourse. Privacy and data protection considerations frequently accompany increased individualisierung, since tailoring often relies on personal data.

See also: Personalisierung; Personalisierte Medizin; Individualisierung.