ISPR

Inter-Services Public Relations (ISPR) is the public relations and information wing of the Pakistan Armed Forces. It serves as the official channel for communicating the armed forces' positions to the government, civil media, and the public. The ISPR coordinates information releases for the Army, Navy, and Air Force and handles media liaison, press conferences, briefings, and the production of official content, including video and print material. It also manages the armed forces' official social media accounts and public-facing communications, and monitors media to respond to events in a timely manner.

ISPR is typically headed by a Director General, a senior serving officer, and operates under the oversight of the Ministry of Defence. The service-wide unit maintains a dedicated staff of public relations officers, communications specialists, and multimedia producers based at its headquarters, with regional offices and attachés as required to engage with civilian authorities and international media.

In addition to media relations, ISPR coordinates messaging related to military operations, humanitarian aid, disaster response, and ceremonial activities. It provides information to civilian government agencies and foreign media through official briefings, press releases, and on-line channels. The ISPR's communications strategy has been a central element in how the public perceives military actions during conflicts and crises.

ISPR has faced criticism from some quarters for perceived bias, censorship, or the promotion of a state narrative. Proponents argue that it offers timely, authoritative information and helps maintain public order and morale. As with many state communications bodies, debates continue about transparency, accountability, and the appropriate balance between security and freedom of information.