Hintaepäherkkä
Hintaepäherkkä refers to a phenomenon where consumers are not significantly influenced by changes in the price of a good or service. This means that even if the price increases or decreases, their purchasing behavior remains largely the same. This concept is closely related to price elasticity of demand, specifically when the elasticity is very low, close to zero.
Several factors can contribute to price insensitivity. Essential goods and services, such as life-saving medications or
Habitual consumption also plays a role. If a product is purchased out of habit, consumers may not