Hetkeideas

Hetkeideas is a term used in design thinking and startup discourse to refer to compact, high-value ideas captured during short, focused ideation sessions. Rather than fully developed proposals, hetkeideas are brief, testable concepts that can be quickly described, pitched, and prototyped. The word appears to be a neologism, blending a sense of momentary insight with ideas, and has circulated mainly in online glossaries and design blogs without a formal origin.

These ideas are typically concise, actionable, and oriented toward value or feasibility. They are often documented as one-liners or brief cards and stored in collaborative repositories to support rapid review and iteration.

In practice, teams use hetkeideas to seed experiments during design sprints, hackathons, or regular product reviews. A common workflow involves capturing a large set of ideas, tagging them by domain or user need, clustering related items, and selecting a subset for quick experiments or pilots.

Supporters say hetkeideas lower barriers to contribution, accelerate learning, and help teams stay agile during busy periods. Critics warn that emphasizing short concepts can neglect long-term strategy, risk fragmentation, and overemphasis on novelty if not kept aligned with broader goals.

The concept is best used as a supplement to a broader product strategy, serving as a reservoir of bite-sized ideas rather than final proposals. Related topics include idea management, brainstorming, rapid prototyping, and concept validation.