Hakukokemus

Hakukokemus refers to the overall user experience when searching for information with a search system, such as a search engine or a site search. It encompasses how easily a user can formulate a query, how quickly results are provided, and how relevant, clear, and actionable those results are. The concept covers the entire interaction from the initial search input to actions taken after results are shown, including refinements, filters, and subsequent queries.

Key elements include the search interface and results presentation (search box, results list, snippets, knowledge panels, related questions, filters), the relevance and ranking of results (handling intent, synonyms, spelling corrections, autocomplete), and the personalization and context (location, language, device, search history). Performance and accessibility are also central: fast loading times, mobile responsiveness, keyboard navigation, and compatibility with assistive technologies. Privacy and trust considerations are increasingly part of the hakukokemus, as users expect respectful handling of data and transparent practices.

Assessment and optimization involve measuring task success, time to result, click depth, and user satisfaction, often through usability testing, analytics, and A/B experiments. Improvements may include clearer result summaries, better ranking signals, intuitive filtering, faster responses, and privacy-conscious personalization. Hakukokemus is closely related to, but distinct from, search engine optimization (SEO), which focuses on influencing visibility and ranking, and from broader user experience (UX) design, which covers the entire product interaction beyond search.