Gofor

Gofor is a term that can refer to multiple, distinct concepts rather than a single, universally recognized entity. In everyday English, the related two-word phrase go for is a common phrasal verb used to express choosing something, attempting something, or pursuing a course of action. Examples include selecting a option (go for the red one), deciding to attempt a task (go for it), or valuing something as desirable (that project goes for a high price). The meaning depends on context, and there is no fixed definition beyond that usage.

As a proper noun, GoFor or gofor is used as a brand name by several organizations, particularly in the logistics, delivery, and on-demand services sectors. These brands typically emphasize speed, reliability, and direct service, and they may operate in regional markets with varying service scopes. Because brand names are registered differently in different jurisdictions, multiple independent companies can share the same or similar names without being the same corporate entity.

In brand and trademark references, the term GoFor may appear in company literature, app listings, or marketing materials, where it denotes a specific business or service offering rather than a linguistic meaning. When encountering the term, it is important to consider the surrounding context to determine whether it refers to the English expression, a particular corporate brand, or a localized service.

See also: disambiguation of similar terms, and exploration of regional GoFor brands in logistics and delivery sectors.