Geometo

Geometo is a term that refers to a specific style of graphic design and visual art. It is characterized by its reliance on geometric shapes, such as circles, squares, triangles, and polygons, arranged in precise and often repetitive patterns. The aesthetic emphasizes clean lines, symmetry, and a minimalist approach to form. Color palettes in geometo can range from monochrome to vibrant and contrasting hues, with the arrangement of shapes often playing a significant role in defining the visual impact.

The principles behind geometo have roots in various art movements and design philosophies. Early 20th-century avant-garde movements like Constructivism and De Stijl heavily utilized geometric abstraction, influencing subsequent generations of artists and designers. Modern interpretations of geometo can be found in branding, illustration, typography, and digital interfaces. It is valued for its clarity, its ability to convey information efficiently, and its modern, sophisticated appeal. The term itself is not a formally recognized art historical period but rather a descriptive label for a prevalent visual style.