GMperformance

GMperformance is a division of General Motors that focuses on developing and producing high-performance vehicles and performance-oriented parts for its various brands. Historically, this role has been fulfilled by different entities within GM, with the "GMperformance" moniker often used to encompass these efforts.

The primary objective of GMperformance is to enhance the driving dynamics, power, and overall appeal of Chevrolet, Cadillac, and other GM marquees. This includes engineering powerful engines, advanced suspension systems, and aerodynamic enhancements. Vehicles that have benefited from GMperformance's expertise range from iconic sports cars to performance versions of mainstream sedans and trucks.

GMperformance's work is crucial for GM's strategy in competing in performance-oriented segments of the automotive market. Their efforts contribute to the brand image and customer loyalty by offering vehicles that deliver exhilarating driving experiences and track-capable performance. The division often collaborates closely with GM's racing programs, translating technology and lessons learned from motorsports into production vehicles. While the specific organizational structure and branding may evolve, the core mission of delivering high-performance vehicles remains a significant part of General Motors' identity.