GCMMFs

GCMMF stands for Gujarat Cooperative Milk Marketing Federation Limited. It is the largest food products marketing organization of India and Asia. It is a state-level apex body incorporated in 1974. The primary objective of GCMMF is to market and distribute milk and milk products produced by the member cooperatives of Gujarat. GCMMF is the nodal agency for the sale and marketing of the products of various dairy cooperatives in Gujarat.

The most well-known brand marketed by GCMMF is Amul. Amul has become a household name in India and is recognized globally for its wide range of dairy products including milk, butter, cheese, ice cream, and milk-based beverages. GCMMF's operations are based on a three-tier structure, with village dairy cooperatives at the base, district cooperative milk unions in the middle, and GCMMF at the apex. This structure ensures that farmers receive fair prices for their milk and that quality control is maintained throughout the supply chain. GCMMF plays a significant role in empowering rural dairy farmers, particularly women, by providing them with economic opportunities and improving their livelihoods. The organization's success is largely attributed to its cooperative model, which emphasizes democratic control and equitable distribution of benefits.