Fundraise

Fundraise is the act of seeking and gathering financial contributions or resources for a cause, organization, or project. It can refer to the activity itself or the organized campaign used to raise funds. Fundraising is typically undertaken by nonprofit organizations, charities, educational institutions, religious groups, and political campaigns, among others, and aims to support programs, operations, or capital needs. The term is often used interchangeably with fundraising campaigns, solicitation, or development in some contexts.

Common methods include individual giving (monthly or one-time donations), major gifts, grants from foundations, corporate sponsorships, fundraising events, online campaigns and crowdfunding, mail or email solicitations, and planned giving. Capital campaigns seek funds for a specific project such as building facilities or endowments and usually run over several years. Donor stewardship and transparent reporting are central to maintaining trust.

Process and practice: develop a case for support, segment audiences, set goals, and select channels; comply with applicable laws and maintain ethical standards; use donor databases and data analytics; acknowledge gifts promptly and report impact. Many organizations use professional fundraising staff or consultants and adhere to professional codes of ethics.

Variations include corporate fundraising, which aligns a company’s philanthropy with business goals, and political fundraising, which is subject to campaign finance laws and reporting requirements. Digital platforms and social media have expanded access to donors but also raise considerations around privacy and fundraising transparency.