Forbrukerrettet
Forbrukerrettet is a Norwegian adjective meaning "consumer-oriented" or "directed at consumers." It is commonly used in contexts where products, services, communications, policies or regulations are specifically designed with end consumers in mind rather than businesses, intermediaries or internal stakeholders.
In commerce and marketing, forbrukerrettet describes strategies, campaigns and product features targeted to meet consumer needs,
In public policy and regulation, the term can denote measures intended to protect or inform consumers, such
In digital services and user experience, forbrukerrettet aligns with user-centered design, usability testing and privacy-by-design approaches
Critiques of forbrukerrettet approaches point to risks of paternalism, oversimplification of complex products, or manipulative marketing