Fogyasztássimaítás

Fogyasztássimaítás is a term used in Hungarian marketing and policy discourse to refer to strategies and practices aimed at stimulating consumer demand and increasing the level of consumption within an economy. The concept encompasses both corporate marketing activities and public policy measures intended to sustain or boost spending.

In practice, fogyasztássimaítás includes a range of methods: advertising and persuasive communication that highlights product benefits; price promotions, discounts, coupons, and loyalty programs; widening product availability and assortment to reduce friction in the purchase decision; consumer financing terms that lower the immediate cost of purchases; packaging and product design that encourage impulse buying and perceived value; and data-driven tailoring of offers to individual preferences.

Proponents argue that fogyasztássimaítás can stabilize employment and economic activity by maintaining demand, particularly during downturns or periods of stagnation. Critics warn of potential overconsumption, debt accumulation, environmental impact, and the risk of manipulation or targeting vulnerable groups. The concept intersects with debates on consumer protection, advertising ethics, and sustainability.

Regulation and policy responses vary by country but commonly include advertising standards, truth-in-advertising rules, disclosure of financing terms, and consumer education. Some scholars call for greater transparency about how marketing and financial incentives influence behavior, as well as stronger emphasis on sustainable consumption.

See also: consumerism, advertising, marketing, impulse buying, consumer protection, sustainability.