Felprissättning

Felprissättning, or mispricing, refers to a situation where the price presented to a customer is incorrect relative to the intended or legally applicable price. This can occur in physical stores, online shops, catalogs, or advertisements and may involve accidental clerical errors, outdated promotions, currency conversions, tax changes, or deliberate manipulation.

Causes of felprissättning include human data entry mistakes, mislabeling on shelves, faulty software updates, incorrect discount percentages, or mismatches between online and in-store pricing. Sometimes price changes are not propagated across all sales channels, leading to discrepancies at the point of sale. Mispricing can affect single items or entire ranges and may occur during special campaigns or clearance sales.

The regulatory and practical response to felprissättning varies by jurisdiction but generally centers on consumer protection and fair dealing. In many cases, retailers are expected to act transparently and avoid misleading price representations. If a price is clearly erroneous, stores often reserve the right to cancel or adjust the sale or to offer the item at the corrected price, depending on their policy and local law. Conversely, when a price is displayed and a sale is completed, customers may have the right to purchase at the stated price, subject to applicable terms. Authorities such as consumer agencies commonly provide guidance on what constitutes a clear or obvious error and on acceptable remedies.

Prevention focuses on price controls, regular auditing of price data, synchronization across channels, and clear communications with customers about price changes or errors. Retailers typically implement internal procedures to minimize mispricing and to handle instances consistently and fairly.