Farmfresh

Farmfresh is a term used in the food and agriculture industries to describe products that are produced on a farm and sold with an emphasis on freshness, minimal processing, and short time between harvest and sale. The phrase is commonly used in marketing and branding to signal locality, seasonal availability, and direct farm-source integrity. While widely used in North America and Europe, there is no universal definition or regulatory standard for what qualifies as farmfresh, and interpretations vary by producer, retailer, and jurisdiction.

In practice, farmfresh can describe a range of arrangements, including goods sold at farmers' markets, farm stands, community-supported agriculture (CSA) programs, and supermarket departments that emphasize nearby or freshly harvested produce and dairy. Some products carry 'farm-fresh' labels on packaging or signage linked to specific farms or regions, while others are products processed or transported over longer distances yet maintained under marketing campaigns that highlight freshness.

Supporters of the farmfresh concept emphasize benefits such as shorter supply chains, potential reductions in spoilage, and support for local farmers and rural economies. Critics note that the term is marketing-driven and can obscure factors such as seasonal variability, agricultural practices, or transportation emissions; consumers should look for additional information about origin, handling, and certifications when seeking genuinely farm-sourced products.

Overall, farmfresh functions as a branding and consumer-information concept within the broader local-food movement, reflecting preferences for traceability, taste, and regional economies rather than a single standardized standard.