Etterspørsksstyrt

Etterspørsksstyrt refers to a concept where production or development is driven by demand. This means that goods or services are created or adapted in response to what consumers want or need. It is the opposite of supply-driven approaches, where production might occur without a clear existing market demand, with the hope that a market will be created or that the product will sell regardless.

In a etterspørsksstyrt system, businesses actively monitor consumer behavior, market trends, and feedback to inform their decisions. This can involve conducting market research, analyzing sales data, and engaging directly with customers. The goal is to minimize the risk of overproduction or developing products that do not meet market expectations.

This approach is common in many industries, particularly in consumer goods, technology, and services. For example, a software company might develop new features based on user requests or a clothing retailer might adjust its inventory based on sales patterns and fashion trends. It emphasizes flexibility and responsiveness within an economic or organizational framework. The success of a etterspørsksstyrt strategy often relies on accurate forecasting and a deep understanding of the target audience.