Etterfølerises

Etterfølerises, also known as "follower syndrome" or "followeritis," is a psychological condition characterized by an excessive focus on the number of followers or subscribers one has on social media platforms. Individuals suffering from etterfølerises may experience anxiety, depression, or other mental health issues due to their perceived lack of popularity or influence. This condition can lead to unhealthy behaviors such as constantly seeking validation through likes, comments, and shares, or engaging in manipulative tactics to increase follower counts.

The term "etterfølerises" is derived from the Norwegian word "etterfølger," which means "follower." The condition was first identified and named by Norwegian psychologist and social media expert, Dr. Ingunn Øverland, in her 2018 book "Etterfølgeritis: Hvordan vi blir avhengige av å bli sett og hørt." Øverland argues that the constant need for validation and approval from others is a result of the social media culture, which often prioritizes quantity over quality.

Treatment for etterfølerises typically involves a combination of therapy, lifestyle changes, and social media detoxification. Cognitive-behavioral therapy (CBT) can help individuals develop healthier relationships with social media and learn to focus on their own worth and interests rather than external validation. Additionally, setting boundaries and limiting social media use can help reduce anxiety and improve mental health.

While etterfølerises is a relatively new term, it has gained attention due to the increasing prevalence of social media and the associated pressures on individuals to maintain a certain level of popularity. As social media continues to evolve, it is important for individuals to be aware of the potential negative effects of etterfølerises and seek help if needed.