Ekauppa

Ekauppa refers to electronic commerce conducted in Finnish, encompassing online retail and business-to-business transactions over the internet. It includes online stores, marketplaces, and digital services delivered electronically. In Finnish usage, ekauppa can describe both consumer-focused shopping and B2B procurement.

The Finnish ekauppa market emerged in the mid-1990s with the spread of the internet and secure payment methods. Early pioneers built online shops; over time, specialized marketplaces and large retailers expanded their online presence, integrating digital catalogs, payment systems, and delivery networks. The sector grew with improvements in logistics, payment security, and consumer trust.

How ekauppa works: Shoppers browse catalogs, add items to a cart, and choose delivery and payment options. Payments typically include online bank transfers, card payments, and digital wallets, while merchants manage inventory, order processing, and returns. Online stores provide product information, terms of sale, and customer support to facilitate transactions.

Delivery and logistics: Delivery is typically handled by postal or courier services, with options such as home delivery, parcel lockers, or pickup points. Returns are processed according to the retailer’s policies, and customer support is available for issues such as refunds or exchanges. Efficient logistics and clear information are key factors for user satisfaction.

Regulation and market context: Ekauppa in Finland is subject to EU rules on consumer rights and data protection (GDPR). Retailers must provide clear product information, pricing, terms of sale, and privacy notices. The market continues to evolve with mobile commerce, marketplaces, cross-border shopping within the EU, and sustainability considerations.