ESOMAR

ESOMAR is a global professional association for people working in market, opinion, and social research and data analytics. The organization promotes ethical practices, methodological standards, and professional development across the insights industry. It serves as a platform for practitioners to share knowledge, develop best practices, and advance the credibility of research.

Founded in 1948 in Amsterdam as the European Society for Opinion and Marketing Research, the body expanded from a regional network to a global community. ESOMAR is headquartered in Amsterdam and operates through regional groups and member chapters that span many countries, supporting a worldwide network of researchers and practitioners.

The association develops and maintains policy guidance and standards, including the ESOMAR Code of Conduct, which covers informed consent, privacy, transparency, and responsible handling of data in market, opinion, and social research and data analytics. It publishes best-practice resources, conducts professional development programs, and hosts international events. Notable activities include the ESOMAR Congress and various regional meetings, as well as research reports and publications that inform the industry and policymakers about evolving methods and regulations.

Membership comprises a mix of market research firms, data analytics providers, client organizations, academics, and individual professionals. By bringing together researchers, suppliers, and clients, ESOMAR aims to enhance the quality and credibility of insights, promote ethical standards, and foster global dialogue on methodological advances and data governance in the field.