EPiServer

EPiServer is a content management system (CMS) and digital experience platform developed by EPiServer AB, now Optimizely. It is designed to help businesses create, manage, and deliver personalized digital experiences across various channels, including websites, mobile applications, and e-commerce platforms. The platform is built on the .NET framework and offers a suite of tools for content creation, editing, marketing automation, and commerce functionalities.

Key features of EPiServer include its user-friendly interface for content editors, enabling them to create and update content without requiring technical expertise. It also provides robust capabilities for personalization, allowing businesses to tailor content and offers to individual users based on their behavior, demographics, and preferences. The platform's integrated e-commerce features support online store management, product catalogs, order processing, and customer management.

EPiServer is known for its extensibility, allowing developers to customize and integrate it with other systems and third-party applications. It serves a wide range of industries, including retail, media, finance, and public sector organizations, aiming to enhance customer engagement and drive business growth through digital channels. In 2020, EPiServer acquired Episerver and rebranded to Optimizely, with the platform continuing to evolve under the new brand.