DomainLookalike
DomainLookalike refers to the practice of registering or using domain names that closely resemble a legitimate domain, with the aim of conveying legitimacy or deceiving users. It spans both legitimate brand-protection strategies and illicit activities such as phishing.
Common techniques include typosquatting, where a user might type a misspelling; homoglyphs, where characters look similar
Motivation and risks: for attackers, it enables credential harvesting, fraud, and reputation damage; for brands and
Defenses: organizations monitor for lookalikes and secure defensive registrations; legal actions under trademark law or arbitration
Governance and context: DomainLookalike is addressed within domain name governance by registries, registrars, and policy bodies