Diváci

Diváci is a noun used in Czech and Slovak to denote the audience, viewers, or spectators. The singular form is divák. The term derives from the verb dívat se in Czech (to look or watch) and dívať sa in Slovak.

Diváci are referenced in contexts where people watch performances or broadcasts, including theatre, cinema, television programs, sports events, and live performances. In media and cultural statistics, the word is used to describe the audience as a group, with counting methods that distinguish physical attendance (návštěvnost, attendance) from media viewership (sledovanost, audience ratings). The exact meaning can vary with context, ranging from a general public to a specific demographic segment.

In everyday and professional language, diváci are central to discussions of reception, engagement, and feedback. The term is common in journalism, marketing, cultural analysis, and broadcasting, where measurements of diváci help assess impact, popularity, and success of a performance or program. While neutral in tone, references to diváci often accompany considerations of audience preferences, accessibility, and market demand, influencing decisions in the arts, media production, and event management.