Digitfirst
digitfirst is a term used in business and technology discourse to describe a strategy and mindset in which digital channels, products, and experiences are placed at the forefront of organizational decision making. The emphasis of digitfirst is on delivering rapid, user-centered outcomes through digital touchpoints, rather than treating digital as a secondary channel.
The usage of digitfirst emerged as part of broader digital transformation conversations in the 21st century,
Core principles typically include a customer-centric orientation, an integrated omnichannel approach, a modular and scalable technology
Organizations apply digitfirst to marketing, product development, customer service, and operations, aiming to accelerate time-to-market, improve
Critics caution that a sole focus on digital channels can overlook offline experiences and may risk digital