Digitalfirst
Digitalfirst is a strategy and design approach that prioritizes digital channels and formats in the creation, distribution, and monetization of content and services. Under digitalfirst, products are designed for online delivery first, with offline or traditional channels treated as secondary or as outputs of the digital system.
The term gained prominence as consumer behavior shifted toward online access and mobile devices, especially during
In publishing and media, digitalfirst often means publishing content to websites, apps, and streaming services before
In government and business, digitalfirst can denote digital-by-default service design, emphasizing online self-service, data reuse, and
Benefits include faster iteration, broader reach, and better alignment with modern consumer habits. Challenges include revenue
Related concepts include digital transformation, mobile-first or responsive design, and omnichannel strategy.