Designlinien
Designlinien is a concept in German-language design discourse describing the cohesive visual and functional language that unites a set of products, services, or user experiences under a brand or project. It denotes a design line or family that shares a consistent form language, materials, colors, typography, interaction patterns, and manufacturing principles. The term emphasizes coherence across touchpoints while allowing variation within defined boundaries.
Elements and scope: A Designlinie typically defines a form language with characteristic shapes and lines, a
Relation to related terms: Designlinien relate closely to the idea of a design language (Designsprache) and
Process and governance: Establishing a Designlinie involves collaboration among branding, UX, engineering, and manufacturing teams. Governance
Examples and scope: In automotive, consumer electronics, and consumer goods, Designlinien help brands communicate identity, reduce