Crouwel
Crouwel is a Dutch surname. The most prominent bearer is Wim Crouwel (1928–2019), a Dutch graphic designer, typographer, and educator who co-founded the design studio Total Design. Total Design became one of the leading Dutch design firms, producing corporate identities, signage, and posters for a range of clients including cultural institutions and public services.
Crouwel's design philosophy centered on ordered systems, most notably the grid. His work is associated with
Crouwel's influence extends beyond his own outputs: his approach to grids, typography, and identity design contributed