Contentredacteuren

Contentredacteuren are professionals who plan, write, edit, and manage digital content for websites, apps, and social media. They ensure that content aligns with brand voice, editorial standards, and strategic goals, while aiming to improve engagement, readability, and search visibility. In Dutch-speaking contexts, the term refers to editors who work across online content, from articles to multimedia captions.

Typical responsibilities include developing content strategies and editorial calendars, drafting and editing articles, proofreading, and supervising tone of voice. They optimize copy for search engines, craft headlines and metadata, and manage internal linking. They oversee content within content management systems, coordinate with designers, developers, and marketers, and ensure compliance with copyright, accessibility, and data regulations.

Skills and tools commonly expected include strong writing and editing abilities, knowledge of SEO and analytics, and proficiency with content management systems (such as WordPress or Drupal). Familiarity with keyword research, content briefs, and editorial workflows is important, as is project management and collaboration. Useful tools include Google Analytics, Google Search Console, SEO plugins, and collaboration platforms like Trello or Slack.

Education and career paths vary; many contentredacteuren hold a bachelor's degree in journalism, communications, marketing, or a related field, though on-the-job experience is common. The typical progression moves from junior content editor to content editor, senior editor, and, in larger organizations, to editorial lead or head of content.

Context and variation: contentredacteuren are employed in-house by companies, digital agencies, media publishers, and nonprofit organizations. The role can overlap with copywriting, content marketing, and editorial management, and may encompass social media, newsletters, product content, and technical documentation.