Consultana

Consultana is a framework used in management and organizational consulting to structure client engagements around iterative collaboration and evidence-based recommendations. It emphasizes active stakeholder involvement, transparent processes, and the use of data and analytics to support decision making.

The term consultana began appearing in professional writings in the 2010s, reflecting a trend toward integrative approaches that combine traditional advisory methods with co-creation and rapid experimentation.

Its core components typically include defining scope and success criteria with clients, conducting diagnostic analysis (qualitative and quantitative), co-creating solutions, running rapid prototyping or implementation sprints, developing an implementation plan, and conducting post-implementation review.

Applications span corporate strategy, digital transformation, policy advisory, and organizational change initiatives, especially in industries with complex stakeholder networks or where timely, evidence-based sequencing is valued.

Critics argue that consultana can become jargon-heavy or risk emphasizing process over outcomes if not grounded in practical data and skilled facilitation. Proponents reply that disciplined use improves transparency, alignment, and adoption.

Related terms include management consulting, design thinking, and decision support systems.