Concertira

Concertira is a fictional concept used in discussions of future live performance formats to describe a participatory, hybrid model that blends in-person events with digital mediation and audience agency. It is not a standard term in current practice or scholarship; rather, it appears in speculative design and performance theory to explore how audiences might influence programming, pacing, and production decisions in real time.

Etymology and usage: The word appears to derive from “concert” with an -ira suffix suggestive of Romance-language coinages; there is no formal etymology or widespread usage, and the term is typically presented as a hypothetical label rather than a defined category. As a result, definitions vary across sources and projects.

Characteristics: A concertira event combines physical venues with online participation, enabling attendees to affect the setlist, encore decisions, tempo, and lighting through live voting, crowdwork, or token-based influence. Production planning emphasizes modular staging, scalable staffing, and transparent compensation for participants, artists, and crew. Recordings may be streamed with interactive overlays, allowing remote viewers to influence visual and audio mixes.

Impact and critique: Proponents argue that concertira could increase accessibility, diversify audiences, and create new revenue models. Critics warn of the digital divide, governance challenges, and potential dilution of artistic intent or performer control. Legal and licensing considerations would require new frameworks for audience-participation rights and revenue sharing.

See also: interactive art, participatory culture, live streaming platforms, digital ticketing.