Cluse

Cluse is a Dutch watch and jewelry brand founded in Amsterdam in 2013. The company was established with the vision of creating minimalist, elegant, and affordable accessories. Cluse watches are known for their clean, contemporary designs, often featuring simple dials and interchangeable straps, allowing for a high degree of personalization.

The brand offers a range of watch collections, including popular lines like "Minuit," "La Bohème," and "Pavane." These collections typically feature a variety of case sizes, strap materials such as leather, mesh, and metal, and finishes including rose gold, silver, and black. In addition to watches, Cluse has expanded its product offering to include jewelry, such as necklaces, bracelets, and rings, designed to complement their watch aesthetic.

Cluse focuses on a direct-to-consumer approach, with a strong online presence and international distribution. The brand emphasizes accessible luxury, aiming to provide stylish and well-crafted accessories at a mid-range price point. Their marketing often highlights a lifestyle associated with confidence, individuality, and understated elegance, resonating with a young and fashion-conscious demographic. The brand's popularity has grown significantly since its inception, establishing itself as a notable player in the contemporary accessory market.