Callicarpa

Callicarpa is a genus of flowering plants in the mint family, Lamiaceae. The genus name comes from the Greek words kallos, meaning "beauty," and karpos, meaning "fruit," referring to the attractive berries produced by many species. Callicarpa species are commonly known as beautyberries. They are native to tropical and subtropical regions of the Americas, Asia, and Australia.

These plants are typically shrubs or small trees, varying in size depending on the species. They are often cultivated for their ornamental value, particularly their clusters of vibrant, colorful berries that ripen in the fall. The berries can be shades of purple, pink, white, or blue, depending on the variety. The foliage is usually simple and opposite, and the flowers are small, often white or pink, and bloom in summer.

Callicarpa species are relatively easy to grow in well-drained soil and full sun to partial shade. They are often used in landscaping for their distinctive fall color and berry display, attracting birds and other wildlife. While some species produce edible berries, they are not widely consumed by humans due to their often astringent taste, though they are used in traditional medicine in some cultures.

Examples of well-known species include Callicarpa americana (American beautyberry) and Callicarpa dichotoma (Purple beautyberry). The genus encompasses a diverse range of plants, contributing to both ecological habitats and garden aesthetics.