BulkSendApplication
BulkSendApplication is a software component designed to manage the delivery of large volumes of messages across multiple channels, including email, SMS, push notifications, and in-app messages. It is typically used within marketing automation, customer engagement, and notification platforms to execute campaigns at scale. The primary responsibilities include dividing recipient lists into batches, scheduling delivery windows, enforcing rate limits, retrying failed deliveries, and recording delivery outcomes for analytics.
Architecturally, BulkSendApplication provides a pluggable sender layer, allowing adapters for SMTP servers, third-party email/SMS providers, or
Deployment models range from cloud-native microservices to on-premises deployments. The components typically use a message broker
Common use cases include large-scale email newsletters, transactional notifications, and multi-channel marketing campaigns. A typical workflow
See also: Email delivery service, Marketing automation, Message queue, Rate limiting, Bulk messaging.