Brandproces
Brandproces refers to the process of creating and managing a brand. It encompasses all activities undertaken by a company to build and maintain a distinct identity that resonates with its target audience. This process begins with defining the brand's core values, mission, and vision, which form the foundation of its identity. Next, it involves developing a compelling brand story and unique selling proposition (USP) that differentiates the company from its competitors.
A crucial element of brandproces is visual identity development, which includes designing a logo, choosing a
The ongoing management of a brand is also integral to this process. This includes monitoring brand perception,