Bonial

Bonial is a leading European digital marketing company specializing in location-based advertising and retail offers. Founded in 2008, Bonial operates in several countries across Europe and has established itself as a key player in connecting consumers with local businesses and their promotions. The company's core offering revolves around its digital platforms, which aggregate retail brochures, flyers, and special offers from a wide range of brands and retailers.

Consumers can access these offers through various Bonial-owned apps and websites, such as kaufDA in Germany and Ofertia in Spain. These platforms allow users to discover deals and promotions from nearby stores, plan their shopping trips, and find product information. Bonial's technology utilizes precise location data to deliver relevant content to users, enhancing their shopping experience and driving foot traffic to physical retail locations.

For businesses, Bonial provides a powerful advertising channel to reach local customers. By digitizing traditional print advertising, retailers can track the effectiveness of their campaigns, target specific demographics, and adapt their promotions in real-time. The company's services aim to bridge the gap between online browsing and offline purchasing, making it an integral part of the modern retail marketing landscape. Bonial is part of the Axel Springer SE group, a leading digital publisher.